There are others on the path. They can sometimes be viewed as competition, but that is shortsighted. We are community. We can all help each other.
Quality work will find an audience. It will be appreciated. There is enough attention to share. Just because one enjoys A Game of Thrones does not mean they cannot also enjoy A Hitchhikers Guide to the Galaxy. Readers want good stories, and the art of others can help you find your own.
Be a part of the community.